The average response time for an email is 90 minutes. For a text, it's 90 seconds.
No matter who you're recruiting, SMS is an awesome way to engage candidates and bring best-of-breed talent straight to your door. So whether you're looking to bring in a select group of passive candidates, or you want to keep all your candidate pools engaged without lifting a finger, texting can help.
We've created some templates to help make sure you hit the right note.
Let's face it. LinkedIn messages from recruiters are a dime a dozen for top-quality candidates. If you really want to stand out, take the leap and introduce yourself via SMS. Here are a few suggestions to help make the intro feel natural, never creepy.
"Spam is spam. If you reach out to someone for the first time via text or email, you have to treat it the same. More candidates will see your message on SMS, but it doesn't mean more will reply if you're just spamming them. So, make your message personal to them." — Tim Sackett, President, HRU Technical Resources
73% of US millennials and Gen Z’ers interact with each other digitally more than they do in real life. True story. If you want a quick and positive reply, you need to speak their language. These templates will help you get the fast and friendly answers you need.
"Keep it short and to the point. Don't 'overtext'." — Chris Russell, Managing Director, RecTech Media
One of the most natural places for a quick SMS follow up is immediately after the phone screen. But even if you haven't had the chance to chat voice-to-voice, you can still do everyone a favor and skip the tedious group email chains by simply texting your candidate a link to your calendar.
"Learn how to text. What I mean by that is a good text message is concise. Recruiters need to learn how to send effective, succinct text messages that align with the organization’s brand and are legally acceptable." — Sharlyn Lauby, President, ITM Group Inc. and Founder, HR Bartender
Unfortunately, ghosting happens. Make sure no one on the hiring team gets stood up for an interview by reaching out with quick reminders or requests for information.
"Texting has helped significantly. A lot of our candidates are full-time nurses looking for PRN so they are able to reply quicker with information we need as they are typically at work." — Natalie Leveton, Onboarding Specialist, FlexWise Health
Still not sure where to start? Don't sweat it. We've put together a quick checklist of all the text messaging dos and don'ts so that, no matter where you get started, you'll kick off on the right foot.
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