86% of HR experts agree that recruitment is becoming more like marketing, with 75% of candidates more likely to apply to a job if the company actively manages its employer brand.
To keep up, you need a strong employer value proposition for both job seekers and employee retention, and reliable ways to reach every kind of candidate persona in every kind of channel, from video to SEO to social media … or you risk getting left behind.
We built this course for directors, owners, and other leaders in growing SMBs or midsize companies that want to build a successful employer branding strategy – setting the right expectations with high-potential candidates they want to attract while keeping long-term or high-value employees engaged in the company culture.
In this free mini-course, you’ll:
- Learn how to build an effective employer branding strategy that focuses on ROI - at any company size.
- Understand how candidate behavior is changing in 2023 and beyond, and how employer branding can help attract and convert this new top talent now.
- Gain access to actionable toolsets that you can put to use immediately to start building your employer brand … both on your career site and way, way beyond.
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