Gianluca Binelli

Booster Box

Booster Box

Pietrasanta, Italy

How to 5X Your Team in Just 3 Years

  • 4 - employees in 2016
  • 30 - projected by end of 2019
  • 5X - team growth since launch


Find quality candidates. Waste no time.

When it comes to digital marketing, Gianluca Binelli knows his stuff. And with 15 years of experience working for companies like Google, he also knows a thing or two about finding the right talent. That's important, because Booster Box is not your run-of-the-mill company.

“As a growing startup, you’re definitely time-poor. You want to prioritize a tool that is helping you reduce the friction of scheduling an appointment and finding the right communication. We needed to automate our communication to put us in a position to be able to convey to the candidate the right message at the right time."

Based in Tuscany, as opposed to a traditional startup hotbed like London or San Francisco, Gianluca knew he needed to find the right systems to ensure that he and his team could continue to wow clients all across the globe. 

I believe talent is everywhere, but opportunity isn’t evenly distributed across the planet. I think we're seeing a world where there's a concentration of knowledge in certain workplaces, and that translates into a lifestyle... but it's not exciting to pay $100,000 per year to live in a box in San Francisco. I know it sounds delusional, but we wanted to break that trade-off between location and using your brain. By using the right technology and software, we can really work at scale in a global environment, even from the middle of nowhere.

Heavily influenced by his time at Google, Gianluca and his hiring team are super picky about who they bring on board. They needed a hiring system that would help them screen for the right kind of values.

“We want to be sure that we're getting candidates with two magical skills—persistence and curiosity. These are the only two elements that we want from people. But it’s a hard skill that you can't translate into being an Oxford graduate, or whatever. It's something that you capture in the process.”

To get the quality candidates he needed, Gianluca would have to nail his hiring process without putting additional strain on his team.


A mess-free hiring system

When Gianluca discovered Breezy, he knew it was a match made in hiring heaven.

"I find myself pitching Breezy to all sorts of companies… it really helps automate the boring and tedious parts of your HR and talent acquisition management process."

On average, Booster Box only hires one out of 100 applicants—and they get a lot of applications coming in. Staying on top of applicant emails and interview scheduling takes time and effort, both of which can be better spent elsewhere. That's where Breezy came in.

The main reasons we picked Breezy were the automation of the communication that put us in a position to convey the right message at the right time to the candidate while making sure, in a fun and witty way, that the candidate sees our love for automation as a way to break free of tedious procedure.

With the help of an automated questionnaire, simplified interview scheduling and super-efficient collaboration tools, Gianluca and his team can spend less time in their inboxes and more time focusing on candidates.

"We managed to automate all sides. So, using Breezy together with Calendly, we're able to declare our hate for boring, tedious meetings and ask the candidate to pick the best time for them. That allows us to be very straightforward, communicate that we all hate procedure and boring stuff, but also, the people doing the interviewing are PPC specialists and data scientists—they're not used to having their work interrupted by phone calls. Now, they can block a chunk of their time for interviewing so that they can really put their minds to it."


Better hires and accelerated growth

Booster Box’s growth trajectory is looking pretty rosy. In three years, one month and a few days, they’ve grown from a humble team of four to a group of twenty-seven—and they’re planning to make three more hires before the year is out.

The fundamental elements are making sure our process is efficient and that it tries to provide the best candidate experience possible. I think having a system of automation really allows us to have a much stronger position. Breezy helped us throughout the entire process—from the very first step of getting to know the candidate, to the final element of sending out the offers.

From sorting applicants to scheduling interviews—Breezy has helped Gianluca and the Booster Box hiring team work in a more focused and time-efficient way. As a result, they have more time to focus on the candidate’s skills, culture add and theoretical prowess.

"Breezy has given us the freedom to have a process that involves everyone, without having to worry that candidates have been emailed on time or whether the communication is right.”

In a time-strapped startup environment, efficiency is everything. But it's all for nothing if it comes at the expense of candidate experience. In Breezy, Gianluca found a tech partner that delivers awesome time-saving benefits while making the hiring process more fun for his current and future team members.

“The benefits for us are 100% time saved… Everybody in the company has a little bit of HR responsibility, which I think is great. Everybody's feeling emboldened to help us grow faster by finding the most ideal boosters to keep us on our toes.”

More Customer Stories

Just because you’re remote, doesn’t mean you’re diverse. Find out how to ace an inclusive hiring process for your remote team and find the best candidates fast.

Read Story

Pointed Copywriting

With Breezy HR, Power Pivot pro was able to give their hiring process and update that it so desperately needed.

Read Story

Power Pivot Pro

With over 200 open roles to fill, Nucamp utilizes Breezy for hiring at scale. They needed a repeatable hiring process to gain better candidates and hire faster.

Read Story


Martin Marlatto and Alejandro Stábile are responsible for hiring an army of remote-working tech pros to help skyrocket MAvha’s (and their clients') growth.

Read Story


Personalized email templates, star candidate feature and virtual interviews help Spark Lifecare's recruitment process work for the applicant as well as the company.

Read Story

Spark Lifecare

For Kyle, the most important thing was making sure he could save time—especially when he had 450+ applicants coming in for each role. Breezy has saved him days of time.

Read Story

Dollar Flight Club

Like most tech startups, Sarah Corboliou and her hiring team at Unito needed a fast, agile approach to hit their goal of doubling their headcount.

Read Story


Transformation Church needs to hire 18 people by the end of 2019. But growing your team by over 50% is no easy task. See how Breezy is lightening their load.

Read Story

Transformation Church

Finding candidates that are just as passionate as you are isn't always easy. See how Julie Zollo from Elevation Church is using Breezy to do just that.

Read Story

Elevation Church

Are You ready?

Start optimizing your recruiting process today.

Join the thousands of companies already hiring with Breezy HR.

Get Started for Free