Customize your email to align with your company culture as well as voice.
When sourcing and hiring military veterans for your open roles, use online resources to get candidate profiles and contact details. Here are some of the top job boards to try:
Veteran candidates are also found at career fairs specific to the military and college networking events where veterans and service members pursue their studies.
For European candidates, please refer to guidance on using social media for recruiting and collecting candidate information as per the General Data Protection Regulation, or GDPR.
- Be respectful of their military service
- Explain how you found them and why you contacted them
- Briefly describe the open role
- Include benefits that come with the position (e.g. training, college tuition assistance for family or free/subsidized housing)
Research the candidate’s background to add a personal touch, or mention an achievement that grabbed your attention. This also leaves room for more talking points if the potential candidate progresses to an in-person interview.
Remember to provide relevant information (e.g. your name, company and contact information) and a clear call to action. And if this candidate resides in the EU, make sure to include a link to your privacy notice as the GDPR requires.
Sample email template for former military service members
*Note that this email template refers to US veterans, but is easy to customize for other countries, as well.
Subject line: [Company_name] is looking for a [job_title] / Interested in joining our team at [Company_name]?
I found your profile on [add specific website or social network] / I got your resume through [e.g. job fair or college] and I was impressed by [specific achievements that grabbed your attention].
My name is [Your_Name], [your job_title] at [Company_name].
We are always looking to bring aboard dedicated people and have an opening for a [job_title – add link to the job description.] Your leadership skills along with your experience as part of a team would be great assets for our company. [Mention benefits that you offer, e.g. “To help our new employees adjust, we offer additional educational packages and on-the-job training sessions” or “Our benefits package includes college tuition assistance for you and your family members.”]
I’d like to tell you a little more about this position and learn more about your career goals, too.
Are you available [include date and time or a period of time, e.g. “sometime this week”]? If so, I’d be happy to set up a call.
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