LinkedIn…you know it, you love it, you’ve probably posted dozens of jobs on it. With over 1 billion members, LinkedIn casts one of the widest nets around. But candidates complain that the platform is flooded with scammy job posts and half-hearted recruiters.
Recruiting on LinkedIn isn’t just about who has the flashiest job postings. It’s about using your budget wisely and making sure no good resume gets left behind.
Even if you don’t already have a huge presence on LinkedIn, posting a job is simple and cost-effective. Just follow these steps:
- Go to the Jobs icon
- Click Post a free job
- Fill in job title, company name, location, etc.
- Add a job description and list required skills
- Choose how you'd like to receive applications
- Create your screening questions
- Preview your post
Click Publish to go live!
How much does it cost to post a job on LinkedIn?
LinkedIn offers 1 free job listing at a time for a period of 21 days, or until you reach 50 applicants. After that, the job posting will remain active, but potential candidates will no longer be able to see it in their search results. However, the job listing can still be viewed via direct link and on the jobs tab of your company page.
LinkedIn also offers pay-per-click pricing for job ads via its promoted jobs feature. For example, if you run a one-month campaign with a budget of $15 per day or $450 per month, your daily budget will automatically be adjusted based on the clicks you attract each day. You can stop the campaign at any time and once the budget is reached, LinkedIn will automatically pause the campaign to help make sure you don’t overspend.
*Note: Staffing and recruiting companies are now required to use promoted job posts or Job Slots on LinkedIn. Learn more about posting as a staffing or search company.
Free vs. promoted job posts: what’s the best way to post a job on LinkedIn?
While free posts are often better for individual hires, recruiters seeking to fill a high volume of roles will need to rely on promoted posts to get around the limit of 1 active post per user.
Not sure if paid posts are worth the spend? Consider the size of your budget, the urgency of your hiring needs, and the popularity of the role in question. Here are some of the key factors to think about:
▶️Here’s a quick flow chart to help you decide:
→ Do you need more than 1 hire every 21 days?
✓ Yes → Choose Promoted Job Post
✗ No, I’m hiring intermittently → Choose Free Job Post
→ Is the role easy to fill or very niche/competitive?
✓ Easy to fill (entry-level, popular location, lots of candidates) → Choose Free Job Post
✗ Hard to fill (specialized skills, senior position, high competition) → Choose Promoted Job Post
→ Do you need to hire quickly?
✓ Yes, speed is key → Choose Promoted Job Post
✗ No, I can wait for applicants to trickle in → Free Job Post
→ Do you want your job seen by passive candidates (not actively searching)?
✓ Yes → Choose Promoted Job Post
✗ No, active job seekers only is fine → Free Job Post
→ Is visibility in the LinkedIn feed, email alerts, and mobile notifications important to you?
✓ Yes, I want more exposure → Choose Promoted Job Post
✗ No, I’m okay with standard visibility → Free Job Post
If volume is the name of the game, don’t forget to maximize your listings on free job sites. We’ve broken down the benefits of LinkedIn vs Indeed to help you maximize your reach (and budget).
The dos and don’ts of LinkedIn job posting
LinkedIn plays by different rules, incentivizing strong branding on both the applicant and employer side. Use these tips to make your post stand out:
✅ Do:
- Optimize your jobs page and company profile
- Use straightforward job titles (aim for 0–40 characters)
- Include clear requirements, responsibilities, and location in your job descriptions
- Use balanced, inclusive language
- Ask team members to share the job posting to their newsfeeds
❌ Don’t:
- Bury your benefits – highlight pay, remote work options, etc.
- Forget to include compensation
- Rely on job postings alone – actively engage with candidates
If you’re determined to get more applicants on LinkedIn, consider using an applicant tracking system (ATS) that does the heavy lifting for you.
With Breezy, you can publish open roles in just a couple clicks. If you’re posting a job for free, Breezy’s Basic Jobs integration will automatically publish roles directly to your LinkedIn company page. And with the LinkedIn Recruiter integration, you can source candidates from LinkedIn, view their LinkedIn profiles, and even send InMail from right inside Breezy.
3 LinkedIn job posting examples (and why we love them)
To win over qualified candidates on LinkedIn, you’ve got to be ready to outshine the competition. We’ve rounded up 3 examples of best-in-class job posts to help you win top talent.
1. Lead Copywriter, Organic Content @ Hims & Hers
Hims & Hers is disrupting the health and wellness sector one appointment at a time. Leading with a super-specific job title, location, and competitive salary range, candidates get almost all of the info they need in a glance.
In the first sentence of the about section, Hims & Hers lays it all on the line, breaking down their mission to “help the world feel great through the power of better health.” The company also includes helpful links so curious applicants can find out more about their unique model.
The job description offers an easy-to-digest list of responsibilities and expectations before wrapping it all up with a powerful sum-up of the company’s unique perks and benefits, such as quarterly mental health days and offsite team retreats.
2. Senior Data Visualization Engineer @ CAVA
This CAVA job post nails the essentials. Like Hims & Hers, CAVA includes all the essential info in the job post title and header. And by including the Easy Apply option, the company is positioned to reach an even larger pool of candidates.
CAVA’s job description leads with a warm, values-driven intro that gives insight into the company culture and values. It paints a clear picture of the role’s goal and impact: using data storytelling to elevate the guest experience.
Responsibilities and qualifications are divided into 4 pillars, making the information easy to understand and follow. And of course, benefits are front and center (unlimited PTO, early wage access, even free food! 😋).
3. Vice President, Direct Store Delivery and Distribution @ Liquid Death
Just like the brand, this Liquid Death post hits hard in all the right ways, leveraging its unique sense of humor to attract candidates.
The post opens with a punchy snapshot of the brand’s ethos and instantly lets candidates know they’re in for something bold and fast-paced.
Job details paint a clear picture of the role without being overwhelming. From KPI ownership to distributor management, Liquid Death makes it clear what success looks like.
Throughout the post, the tone stays confident and no-nonsense. The benefits section shows off unique lifestyle perks (student loan retirement match? Yes, please!). It’s high-energy, high-impact, and fully aligned with company culture and candidate expectations.
Headache-free LinkedIn listings for the whole hiring team
Keep it cost-effective on LinkedIn with 1 free post every 21 days, or ramp up your daily budget for more exposure on promoted jobs.
Whichever approach you use when posting to LinkedIn, make sure you’re ready to roll out the red carpet for qualified candidates using hiring features that make them feel seen.
Breezy can help. Instantly publish your open roles to all the top free job boards, easily track how many candidates you’re bringing in via LinkedIn, and send every incoming applicant an immediate ‘thank you’ for applying.
Find out how thousands of recruiters and hiring managers are finding qualified candidates with Breezy. Sign up for free to learn more.
