Referral bonus programs are a great way to motivate employees to recommend qualified candidates. But first, they need to know exactly what you’re looking for.
Your email should include:
- What qualifies as a successful referral (e.g. referred candidate is hired or stays in the company for X months)
- What are the rewards for each successful referral
- What limitations apply (e.g., excluding past candidates, lateral moves, etc.)
- What is the employee referral process and how can team members make the most of it
Customize this email to add the specific monetary and/or non-monetary rewards your company offers. Use a tone that encourages employees to refer qualified candidates not only as part of a bonus program, but also to create a productive workplace.
Communicate specific openings to employees so they know what roles you’re looking to fill.
Sample email announcement for employee referral bonus program
Subject line: Meet the New Employee Referral Bonus Program / Help us find our next superstar! / We're hiring! Can you help?
We are always looking to grow our talented team, which is why we’re excited to announce our Employee Referral Bonus Program. Refer qualified candidates to our open roles , and we will offer you [add specific rewards for referrers, e.g. “a discount for X”, “$ X bonus per hire” or “ an additional PTO day.”]
In order to be eligible for the referral bonus, you need to [add specific criteria, e.g. “be working in our company for X months” or “refer a candidate who hasn’t previously applied for a role in our company.”]
If you know someone who’s a good fit for our company, send them our way by [Be as clear as possible about the employee referral process, e.g. contact the HR department via email or add candidate’s details to the company’s ATS.]
For more details about the employee referral bonus program, please contact [add appropriate person’s name and contact details, e.g. recruiter’s name with a link to their email]. And don’t forget to check our careers page [add link] regularly for new openings!
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