Google for Jobs isn't a job board – it's a search feature that aggregates job postings from across the web and displays them directly in Google Search results.
When candidates search for jobs, they see a dedicated box with relevant openings, complete with your company’s logo, reviews and ratings.
3 steps to post a job on Google:
- Spruce up your digital presence (company logo, info, reviews)
- Optimize your job posting for search (keywords, structured data)
- Choose your posting method:
- Via Google-integrated job boards (easiest)
- Or direct integration with structured data on your career site
Why post your job listings on Google?
According to Breezy's latest Hiring Challenges Report, 54% of employers are struggling to find qualified candidates – while 30% are working with limited recruitment budgets.
But you don't need a massive recruiting budget to compete.
Companies using Google for Jobs have seen conversion rates increase by up to 4.5x. And the best part is, it’s completely free.
Here's why smart employers are jumping on Google Jobs:
It's 100% free
Unlike premium job boards, Google Jobs costs nothing. Perfect for the 1 in 3 of hiring managers dealing with limited recruitment budgets.
Better candidate quality
Built-in filters for location, job type, and requirements mean candidates self-screen before applying. This helps tackle the #1 hiring challenge: finding qualified candidates. 🎯
Instant visibility
Your jobs appear at the top of search results – right where candidates are looking. No more hoping they stumble across your career page.
Proven ROI
With 35% of employers struggling to find candidates who stay, Google's targeted job search engine helps you increase your chances of finding committed talent.
How to post a job on Google: 3 simple steps
You have two main options for getting your openings in Google’s job search results:
- Option A: Use a job board that already integrates with Google (easiest)
- Option B: Add structured data to your careers page (more control)
Let's dive into the actual steps you’ll need to take.
1. Spruce up your digital presence
Your Google presence sets the stage for all following interactions between candidates and your employer brand.
Make sure everything's current:
- Company logo
- Location and contact info
- Website link
- Employee reviews
🔎 Quick check: Google your company name right now. Does everything look professional and up-to-date?
2. Optimize your job posting for search engine optimization (SEO)
Think like your ideal candidate. What would they type into Google?
Keywords that convert:
- Use clear job titles (79% of employers say this is their #1 recruiting tool)
- Include must-have skills and certifications
- Specify work arrangements (remote/hybrid/on-site) — over 50% of employers use work-from-home opportunities to attract talent
- Add salary ranges to stand out from the competition
Google's required structured data includes:
- Job title
- Description (complete job details in HTML)
- Date posted
- Hiring organization name
- Job location (country required)
Recommended additions:
- Valid through date
- Salary information
- Employment type
- Direct apply indicator
Pro tip: With more than half of employers offering remote work and 44% focusing on fair compensation, make sure these benefits are crystal clear in your job ads.
3. Choose your posting method
Now for the actual posting. You've got two routes:
Option A: Use a Google-integrated job board (easiest)
Already posting to job boards? You might be done! These popular third-party job sites automatically sync with Google:
âś… Indeed
âś… LinkedIn
âś… ZipRecruiter
âś… Glassdoor
âś… Monster
How it works: Post your job → Site sends it to Google → Your job appears in search results
Time to Google: Usually within 24-48 hours
Pro tip: Using an applicant tracking system? Many ATS platforms (like Breezy) automatically post to Google Jobs, plus multiple other job boards, with one click. 🙌🏻
Option B: Add structured data to your career page (more control)
Want more control over how your jobs appear? Add structured data directly to your career site web pages.
What you'll need:
- A careers page on your website with individual job posting pages
- Access to edit HTML on your job pages
- JobPosting structured data markup
How it works: Add Google's JobPosting schema markup to each individual job page → Google crawls and indexes your pages → Your jobs appear in search results
Important notes:
- Jobs must be accessible without login requirements
- The job posting content in your structured data must match the visible content on the page
- Each web page should contain only one job position
Time to Google: Varies based on Google's crawl schedule. Use the Indexing API for faster updates (recommended) or submit a sitemap.
Pro tip: Make sure your web team stays compliant with all content policies and technical guidelines. If Google thinks you’re posting ghost jobs or keeping listings open too long, it will remove them and could even penalize your site.
🚀Keep the momentum going:
- 20 diversity job boards to expand your candidate pool
- Free job posting sites that actually deliver results
- Sources of Hire Report: see how all the top job boards stack up
Common mistakes to avoid when posting a job on Google
Even with the best intentions, these Google for Jobs posts pitfalls can tank your results:
❌ Vague job titles
"Marketing Ninja" might sound fun, but candidates searching for "Marketing Manager" won't find you. Stick to standard titles and inclusive job postings that match what people actually search for.
❌ Missing salary info
While not required, jobs with salary ranges are known to get more applications. Stand out from the 56% of employers who keep compensation secret.
❌ Outdated company info
That old logo from 2018? It's hurting your brand. Update your information quarterly to keep everything fresh.
❌ Copy-paste job descriptions
Google rewards unique content. Customize each of your job listings instead of recycling the same description for every role.
❌ Violating content policies
Google enforces strict policies: no fake jobs, no keyword stuffing, no jobs that require payment from applicants, and no promotional content disguised as job openings.
FAQs about Google for Jobs
Do I need to pay for Google Jobs?
Never. Google Jobs is 100% free. Whether you're a small business or large enterprise, this free tool helps potential candidates find your open positions through organic Google job search.
How does a Google for Jobs post appear to candidates?
Understanding the candidate experience helps you optimize your listings. Here's what job seekers see:
When someone searches "marketing jobs near me," Google displays:
- The Jobs box - A dedicated section at the top of search results
- Filter options - Location, job type, company, date posted
- Job preview cards - Your logo, job title, company name, location, and salary (if provided)
- Application options - Direct links to apply on your site or job board
The more complete your listing, the better it performs. Companies with detailed postings see higher click-through rates and better-qualified applicants
Where is Google for Jobs available?
Google for Jobs is available in most major markets including North America, Latin America, Europe, Asia, Middle East, and Sub-Saharan Africa. Check Google's official documentation for the complete list of supported countries.
How long does it take for jobs to appear on Google?
Via job boards: 24-48 hours
Direct integration: 2-7 days (depends on Google's crawl schedule)
Can I post jobs on Google without a website?
Not directly. You'll need either:
- A careers page with structured data, or
- An account with a Google-integrated job board
Which job boards work with Google Jobs?
The big players all integrate: Indeed, LinkedIn, ZipRecruiter, Glassdoor, Monster, CareerBuilder, and more.
Do I need to pay for Google Jobs?
Never. Google Jobs is 100% free. If someone's charging you for "Google Jobs posting," they're middlemanning a free service.
How do I track applications from Google Jobs?
Use UTM parameters in your job URLs or work with an ATS that tracks the source of each candidate automatically.
Ready to multiply your qualified candidates?
You could keep struggling with manual processes (like 39% of hiring teams). Or you could work smarter.
Here's your action plan:
- Right now: Start your free Breezy trial (takes 2 minutes, no credit card)
- Today: Post your first job to Google + 50 other sites with one click
- This week: Watch qualified candidates roll in while you focus on interviewing
With Breezy, you'll join the high-impact hiring teams who are:
âś… Cutting time-to-hire with automated screening
âś… Tracking exactly which sources bring quality hires
âś… Building talent pipelines that actually convert
Get started free for 14 days and see why thousands of growing companies choose Breezy.
