Assistant Brand Manager

Assistant Brand Managers are excellent brand builders. They design and implement brand-building strategies to boost profits and customer engagement. Use these sample interview questions to find the best person for the job.

Assistant Brand Manager interview questions

Your next team player has a marketing degree and knows their way around product pricing, packaging, distribution and positioning. They’re analytical and creative with excellent teamwork and time-management skills. 

Top tips: 

  • Look for the numbers: Candidates should be able to conduct competitive research and produce detailed reports on historical data and metrics (think: conversion rates, impressions of online ads and results of promotional campaigns).
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What metrics are super important for this role? How would you track them?
  • What makes us stand out from our competition?
  • What makes or breaks a brand online?
  • How can poor social media activity damage brand reputation?

Behavioral interview questions

  • What’s the best advertising campaign you’ve ever seen? What was so great about it and how could you improve it?
  • What’s the most successful idea you’ve implemented to reach more customers?
  • What’s the most challenging project you’ve ever worked on? How would you do things differently now?
  • Have you ever failed to meet tight deadlines? What happened?

Problem solving interview questions

  • What marketing techniques would you use to reach a specific audience?
  • Which brand do you think has an awesome marketing strategy? Why and how would you increase its engagement?
  • Do brands always need advertising? Why?
  • How would you increase our brand awareness at an industry conference event?
  • How would you prepare a benchmark analysis?

Start optimizing your recruiting process today.

Start optimizing your recruiting process today.

Start My Free Trial