PPC (Pay Per Click) Manager Interview Questions

PPC Managers are the brains behind making sure your awesome paid ad campaigns and online marketing efforts smash your ROI targets. Use these sample interview questions to find the best person for the job.

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PPC (Pay Per Click) Manager interview questions

High-quality PPC Managers will be experienced, qualified (think: marketing degrees and certifications in Digital Media/SEO/SEM/AdWords) and will have a thorough understanding of analytics tools.

Top tips: 

  • Assess past projects: Ask candidates to describe past projects and look out for those who mention specific tools and techniques, and use numbers to demonstrate their results. 
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What are your favorite analytics tools?
  • What is Google AdWords quality score?
  • How and why would you calculate click-through rate (CTR)?
  • How do you choose which terms to bid on?
  • How do you detect click fraud?

Behavioral interview questions

  • What’s been your PPC campaign highlight so far? 
  • Describe your most effective social media campaign. What made it stand out?
  • How have you used Conversion Rate Optimization (CRO) techniques to improve campaign performance?
  • Tell us about a time you worked on a tight-budget team campaign.
  • How do you stay up-to-date with current SEM/SEO trends?

Problem solving interview questions

  • What campaigns would you prioritize if we had to halve our budget?
  • How would you use metrics to find out if an online campaign failed?
  • What SEO techniques would you use to boost conversion rates?
  • What are the top features to use for an effective PPC landing page? 
  • How would you analyze a significant drop in weekly rankings?

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