Marketing Specialist Interview Questions

Marketing Specialists are brand promotion gurus. Use these sample interview questions to find the best person for the job.

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Marketing Specialist interview questions

Marketing Specialists use market research to figure out what drives consumer behavior and create awesome marketing campaigns.

High-quality candidates are passionate and innovative data-heads with a marketing background. They understand what makes a great marketing initiative and are able to keep track of key metrics (think: conversion rates, traffic and campaign results). 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • What are your top marketing metrics to track? How do you organize and parse the data?
  • What are the biggest challenges facing our industry over the next five years?
  • What statistical analysis software have you used?
  • Describe the product positioning process.
  • What metrics would you use to figure out whether a campaign was successful? How would you use those findings to inform your next campaign?

Behavioral interview questions

  • Which is your favorite: creating a report or giving a presentation to explain marketing results? 
  • Tell us about your marketing campaign highlight. How did you work with others on that campaign?
  • Have you ever worked on a project that failed? What would you do differently?
  • How do you share poor campaign results with a manager or client?

Problem solving interview questions

  • How would you help us increase our market share?
  • What methods should we use to attract our target audience: emails, social media or radio ads?
  • How do you gather customer feedback?
  • How would you promote a product launch online?

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