Marketing Specialist

Marketing Specialists are brand promotion gurus. Use these sample interview questions to find the best person for the job.

Marketing Specialist interview questions

Marketing Specialists use market research to figure out what drives consumer behavior and create awesome marketing campaigns.

High-quality candidates are passionate and innovative data-heads with a marketing background. They understand what makes a great marketing initiative and are able to keep track of key metrics (think: conversion rates, traffic and campaign results). 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • What are your top marketing metrics to track? How do you organize and parse the data?
  • What are the biggest challenges facing our industry over the next five years?
  • What statistical analysis software have you used?
  • Describe the product positioning process.
  • What metrics would you use to figure out whether a campaign was successful? How would you use those findings to inform your next campaign?

Behavioral interview questions

  • Which is your favorite: creating a report or giving a presentation to explain marketing results? 
  • Tell us about your marketing campaign highlight. How did you work with others on that campaign?
  • Have you ever worked on a project that failed? What would you do differently?
  • How do you share poor campaign results with a manager or client?

Problem solving interview questions

  • How would you help us increase our market share?
  • What methods should we use to attract our target audience: emails, social media or radio ads?
  • How do you gather customer feedback?
  • How would you promote a product launch online?

Start optimizing your recruiting process today.

Start optimizing your recruiting process today.

Start My Free Trial