Content Writer Interview Questions

Content Writers research, write and edit high-performing content to engage clients with your company. Use these sample interview questions to find the best person for the job.

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Content Writer interview questions

High-quality candidates will have an awesome portfolio that showcases their writing ability across a variety of topics. They’ll be experienced (think: published journalism, personal blogs or copywriting) and will have a strong grounding in Search Engine Optimization (SEO).

Top tips: 

  • Set an assignment: To truly understand your candidates abilities, set a paid written assignment. Ask them to create an original piece relevant to the role.
  • Grow together: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • What’s the most important thing about brand voice? How would you develop that voice?
  • What new content would you recommend for us?
  • Why do we produce content to give away for free?
  • How do you think people discover our content?
  • How many pieces of content could you deliver in a week and why?
  • How would you prioritize one piece of content over another?
  • How do you improve SEO?

Problem solving interview questions

  • How does your background and experience make you perfect for this role?
  • How do you keep motivated?
  • How do you maintain high-quality attention to detail?
  • How do you proof-read material?
  • What do you know about our company and our customers/clients?
  • What are your career goals? Where do you see yourself a year from now?

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