Digital Marketing Manager Interview Questions

Digital Marketing Managers work with the marketing team to launch campaigns on time and on budget. Use these sample interview questions to find the best person for the job.

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Your ideal Marketing Manager will be a team-player with a deep understanding of current marketing tech and strategies. They’ll be organized, resourceful, creative leaders with great project management and interpersonal skills, plus they’ll be metrics-driven with exceptional communication skills. Look out for candidates who understand your product and company goals. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Digital Marketing Manager interview questions

  • What does an awesome brand voice and visual identity mean to you?
  • What’s been your most successful campaign? What made it so effective?
  • What metrics do you use to figure out if a campaign has failed?
  • What does a conversion funnel look like?
  • How do customers impact brand-building?
  • How do you get the most useful customer feedback?
  • What organization tech do you use?
  • What editorial calendar experience do you have?
  • What is the relationship between SEO and content marketing?
  • What are the most common SEO mistakes?
  • What is your copy-editing approach?
  • How would you give constructive feedback to a colleague?
  • Have you ever made an unpopular decision? What happened?
  • How do you handle negative brand feedback?
  • What are the best and worst things about our brand?
  • What are the top social media channels for your brand? 
  • What’s your marketing automation experience?
  • How does paid advertising fit in to your overall strategy?
  • What’s your co-marketing campaigns experience?
  • Why’s thought leadership important?
  • Tell us about a time you created a campaign on a tight budget.
  • How do you structure a marketing budget?

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