Marketing Director Interview Questions

Marketing Directors are the strategic minds behind the marketing team. They plan, develop and implement awesome marketing campaigns to smash long-term business goals. Use these sample interview questions to find the best person for the job.

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Marketing Director interview questions

Your dream candidate has solid project management experience and knowledge of paid advertising campaigns, promotional events hosting and, of course, industry trends. They’re innovative strategic-thinkers who always have ultimate business goals in mind. 

Top tips: 

  • Set an assignment: To find your perfect candidate, test candidate  digital tools knowledge (think: Google Analytics and CRMs).
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • Who are our biggest competitors? 
  • Who is our audience and how would you increase our customer base?
  • What’s your favorite marketing tech?
  • Which SEO practices are best to optimize online content?
  • What are your top metrics to count? How and when do you share results with your team?
  • How do you evaluate team performance?
  • How do you prepare your department’s budget?

Behavioral interview questions

  • Describe a cross-team project you’ve worked on. How did you delegate and get it done to a high-quality on time.
  • Describe a Google AdWord campaign you worked on. What were the results?
  • How do you deal with inter-team conflicts?
  • How do you keep up-to-date with current marketing tech and trends?
  • Have any of your marketing campaigns failed? What would you do differently?

Problem solving interview questions

  • How would you choose who to invite to a product launch?
  • How would you train an entry-level marketer?Which products/events would you use mobile marketing campaigns for?
  • Would you drop social media if it didn’t bring in new customers?
  • Which metrics would you use to measure newsletter success?
  • How would you coordinate a promotional stand at a conference which takes place in one week?

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