Advertising Account Manager

Advertising Account Managers are customer-facing creative geniuses behind the scenes. Use these interview questions to find the best person for the job.

Your dream candidate is creative, curious and thrives on hustle. They’re experienced (unless you plan to train them up) and have a solid grasp of marketing and advertising techniques. Plus they have great communication skills and knowledge of CRMs or marketing automation.

Top tips: 

  • Listen carefully: Look for clients who describe situations where they went above and beyond, created campaigns that sparkled and showed a super creative personality. You want someone who asks awesome questions that show they’ve done their homework and are familiar with your brand, competitors and customers.
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Advertising Account Manager interview questions

  • What’s been your top creative moment?
  • What are your favorite brands? Why do you love their campaigns?
  • How do current advertising trends impact your work?
  • Which of our clients would you most like to work with?
  • How do we stand out compared to our competitors?
  • Are your current clients B2B or B2C?
  • Walk me through how you would sell something.
  • How do you prioritize multiple clients?
  • Have you ever dealt with a client who disagreed with your marketing strategy? What happened?
  • How do you stay on budget?
  • How would you rate your time-keeping skills?
  • How does your current team handle reporting and analytics?
  • Tell us about the top integrated campaigns you’ve worked on. Which channels did you use and why?
  • What is your offline vs. online experience? 
  • Describe a time you successfully worked with a team.

Start optimizing your recruiting process today.

Start optimizing your recruiting process today.

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