Email Marketing Manager Interview Questions

Email Marketing Managers create awesome email marketing campaigns to generate sales and increase customer engagement. Use these sample interview questions to find the best person for the job.

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Email Marketing Manager interview questions

Your high-quality new hire will have experience managing advertising projects end-to-end, integrating email campaigns into larger marketing strategies and will have in-depth knowledge about your industry. They’ll know all about Google Analytics, CMS’s and marketing automation tools and will also have powerful copywriting skills. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What email tracking tools do you use?
  • What are the best days/times to send sales emails?
  • What should every mobile-friendly email have?
  • What email metrics do you monitor? Which do you rate higher and why: open rate or click-through rate?
  • Why are emails’ time-on-page metrics important?
  • How do you proofread content to make sure it’s the best?
  • Which Google Analytics reports are most useful? Why?

Behavioral interview questions

  • Which sales-pitch emails really bug you? Why?
  • How do you keep up-to-date with the latest software trends and tech?
  • Have you ever run a marketing campaign that failed? What would you do differently?
  • Have you run A/B tests before? What did you learn?
  • What’s been your email marketing project highlight?

Problem solving interview questions

  • How would you respond if a competitor insulted our brand to promote their own?
  • Give us 2-3 awesome product launch email headers and 2-3 not-so-great ones.
  • How would you increase our newsletter subscribers?
  • How do you ensure emails don’t get dropped to junk?
  • How would you engage past customers who haven’t purchased anything for a while?
  • What audiences should we approach with an email campaign? Why?

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