Relationship Manager

Relationship Managers increase customer engagement and help maintain an awesome brand image by building long-lasting customer relationships. Use these sample interview questions to find the best person for the job.

Relationship Manager interview questions

Your ideal Relationship Manager candidate will be experienced and have incredible communication skills. They'll ask innovative questions, present creative ideas and demonstrate high-quality problem-solving skills. They’ll also have deep insights about client needs and show an analytical mindset. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What are your top engagement techniques to manage great client relationships?
  • How do you prioritize which clients to contact day-to-day?
  • How would you convert a non-responsive customer? When do you stop?
  • What are the key things to highlight in presentations for clients/managers?
  • Which CRM tech have you used?
  • Which reports do you use to track your work? How often do you report to your manager?

Behavioral interview questions

  • What’s more important and why: awesome quality or hitting tight deadlines? 
  • Email, phone or in-person: Which do you prefer?
  • Tell us about your most challenging sales project. How did you overcome your obstacles?
  • Tell us about your most challenging client. How did you manage to win them over?
  • Have you ever made a decision that cost you a client? What would you have done differently?

Problem solving interview questions

  • How would you turn around a long-term customer who was unhappy about product prices and threatening to end your business relationship?
  • What info do you need before you contact a new client for the first time?
  • If we were about to launch a new product, when would you inform our customers? Which customers would you inform, how and why?
  • How would you respond to a client who asked for new features in a short timeframe?
  • How would you handle a customer who wants to pay double for specific product features you know won’t be helpful for them in the long-term?

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