Social Media Analyst

Social Media Analysts use social media metrics to craft impressive marketing strategies that boost brand presence online. Use these sample interview questions to find the best person for your team.

Social Media Analyst Interview Questions

High-quality candidates are qualified (think: marketing degree and/or digital technology certifications) and experienced in Google Analytics and social media management tools. They’ll be proactive strategists with a thorough understanding of online marketing trends and audience needs. 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • How do you find out Facebook follower demographics and why?
  • How do you measure user engagement for quick-turnover content like Snapchat or Instagram Stories?
  • What are your everyday metrics to monitor? 
  • What scheduling tools do you use?
  • What are the best SEO practices to boost web traffic?
  • What are your top keyword research tools?

Behavioral interview questions

  • Describe a social media campaign you ran from beginning to end. What were your results?
  • Describe a time you had to explain social media metrics to non-technical executives. What were your challenges?
  • How do you keep up-to-date with current tools and trends?
  • Have you joined any Facebook or LinkedIn groups to connect with industry pros? Who are your favorite social media experts?
  • What’s the best social media campaign you’ve ever seen? Why was it successful?
  • Have you ever had to persuade an unconvinced colleague about a new social media strategy? What happened?

Problem solving interview questions

  • How would you learn about our current social media strategy?
  • How would you A/B-test our social media post timings?
  • How would you measure the success of a live event broadcast? 
  • What metrics would show a social media campaign failed?
  • Which networks would you use to advertise a product launch, and which would you avoid?

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