Social Media Specialist Interview Questions

Social Media Specialists help brands become big on all the right social platforms. Use these sample interview questions to find the best person for the job.

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Social Media Specialists manage social media channels, identify which conversations are worth joining and will “soft sell” products via great customer support. 

Your zero-regret team player will be experienced in content creation with an in-depth knowledge of each social media channel. They’ll be a great communicator with a GSOH and awesome team-building skills. Plus they’ll know all about SEO, content and digital marketing campaigns, and will be metrics-driven and committed to showing quantitative results. 

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Social Media Specialist interview questions

  • How do you keep up-to-date with social media channels and features?
  • What’s the relationship between social media and brand-building?
  • Which are your top social channels? What are the pros and cons of each?
  • What’s the relationship between social media and content marketing?
  • How would you build a strong social following?
  • How would you describe your current company’s brand voice and visual identity?
  • What are your favorite tools for scheduling, content curation, project management, social listening, etc?
  • How would you use social media for awesome customer support?
  • What’s the relationship between social media and sales?
  • How would you create an awesome presentation to show your results?
  • How would you encourage user-generated content?
  • How do you bring social media into offline events?
  • Have you ever dealt with an angry customer on social media?
  • How would you deal with negative brand comments on social media?
  • What are the pros and cons of our current social presence? 

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