Copywriters market companies and products via high-quality copy for websites, blogs and ads. Use these sample interview questions to help you find the best person for the job.

Copywriter interview questions

Your next team player is experienced and has a great understanding of CMS’s, Search Engine Optimization (SEO) and end-to-end marketing campaigns. They have awesome research and critical thinking skills and can proactively identify promo opportunities. 

Top tips: 

  • Set an assignment: Ask candidates to supply a written piece to help you understand their skills.
  • Grow together: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • How much time do you spend researching/writing?
  • How do you measure blog post success?
  • How do you think people discover our content?
  • How would you improve SEO?
  • What publishing platforms have you used?
  • What design software have you used?
  • How do you check grammar and spelling?
  • What are the main content guidelines you give the design team?

Behavioral interview questions

  • What’s the best piece of writing you’ve ever done? Why?
  • What are your top blogs/websites and why?
  • Have you ever had a personal blog? What is it about?
  • What type of content do you hate and why?
  • How do you stay motivated?
  • How detailed do you like your writing instructions to be?
  • Describe a recent team project you worked on. Who was it with, what was your role and what did you ace at?
  • Describe a time your attention to detail helped you succeed.

Problem solving interview questions

  • What new web content would you recommend for our company?
  • How many pieces of copy could you turn around in a week? Why?
  • How would you manage frequent copy updates on a constantly evolving product?
  • How would you respond to negative feedback from your manager?
  • What language/tone would you use to attract a younger audience?
  • How do you prioritize work to make sure you never miss a deadline?

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