Copywriter Interview Questions

Copywriters market companies and products via high-quality copy for websites, blogs and ads. Use these sample interview questions to help you find the best person for the job.

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Copywriter interview questions

Your next team player is experienced and has a great understanding of CMS’s, Search Engine Optimization (SEO) and end-to-end marketing campaigns. They have awesome research and critical thinking skills and can proactively identify promo opportunities. 

Top tips: 

  • Set an assignment: Ask candidates to supply a written piece to help you understand their skills.
  • Grow together: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • How much time do you spend researching/writing?
  • How do you measure blog post success?
  • How do you think people discover our content?
  • How would you improve SEO?
  • What publishing platforms have you used?
  • What design software have you used?
  • How do you check grammar and spelling?
  • What are the main content guidelines you give the design team?

Behavioral interview questions

  • What’s the best piece of writing you’ve ever done? Why?
  • What are your top blogs/websites and why?
  • Have you ever had a personal blog? What is it about?
  • What type of content do you hate and why?
  • How do you stay motivated?
  • How detailed do you like your writing instructions to be?
  • Describe a recent team project you worked on. Who was it with, what was your role and what did you ace at?
  • Describe a time your attention to detail helped you succeed.

Problem solving interview questions

  • What new web content would you recommend for our company?
  • How many pieces of copy could you turn around in a week? Why?
  • How would you manage frequent copy updates on a constantly evolving product?
  • How would you respond to negative feedback from your manager?
  • What language/tone would you use to attract a younger audience?
  • How do you prioritize work to make sure you never miss a deadline?

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