Market Research Analyst Interview Questions

Market Research Analysts sort out the numbers behind any successful marketing campaign. Use these sample interview questions to find the best person for the job.

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Your zero-regret new Market Research Analyst will have a bachelor’s degree in marketing or statistics (and maybe a master’s degree to boot) and will be a results-driven number pro. 

They’ll have strong math skills, a deep knowledge of data collection methods and awesome communication skills, plus they’ll understand your industry and will be able to produce insights for marketing success. They’ll also be proactive over reactive and will always be a step ahead when it comes to predicting trends.

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Market Research Analyst interview questions

  • Describe your statistics experience and how it relates to this role.
  • Which marketing campaigns do you rate? What research do you think they used?
  • What product isn’t marketed well? How would you improve their strategy?
  • What’s the difference between qualitative and quantitative market research?
  • How would you forecast the sales of a new product?
  • What’s the first thing you do with a new data set?
  • Have you ever had to persuade management not to release a product because of your findings? What happened?
  • What are your top data collection methods? What is your least favorite?
  • How would you build a market in a new city? What info would help you determine the best fit?
  • How would you analyze our customers and competitors?
  • What’s the best and worst things about our current marketing strategy?

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