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Strategic Account Manager

Strategic Account Managers manage a strong portfolio of important clients. Use these sample interview questions to find the best person for the job.

Strategic Account Manager interview questions

Your zero-regret new hire will have demonstrated experience and have awesome communication and customer service skills. They’ll be target-oriented with a dynamic and driven personality. Plus they’ll have a great understanding of your brand and your client needs.

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • How do we stand out from our competitors?
  • What’s the top way to communicate with the Product Management team about new features/services?
  • Do you have more experience with B2B or B2C customers?
  • What CRM and other sales tech have you used before?

Behavioral interview questions

  • Email, phone or in-person: Which do you prefer?
  • Tell us about a time you closed a major deal. 
  • Tell us about your most challenging sales cycle in your last role. How did you overcome your obstacles?
  • Have you ever made a mistake that cost a client? What would you have done differently?

Problem solving interview questions

  • How would you prioritize multiple problems from different clients at the same time?
  • How would you negotiate with an important client who asks for a huge discount?
  • If you struggled to hit sales quotas, where would you look for new sales opportunities?
  • How would you support an Account Executive who’s trying to deal with a customer’s complaints?

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