Product Marketing Manager Interview Questions

Product Marketing Managers promote products and boost brand awareness through killer marketing campaigns. Use these sample interview questions to find the best person for the job.

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Product Marketing Manager interview questions

High-quality Product Marketing Manager candidates are experienced strategy-heads who have one ultimate goal: to boost sales. They’ll have an awesome understanding of the value of each department and incredible communication, team-building and leadership skills.

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What should our top priority be to boost sales: lead paid campaigns, improve user experience or design new features?
  • How do you turn a marketing lead into a sales opportunity? What info do you give the sales team?
  • What does successful product onboarding mean to you?
  • How do you measure product launch event success?
  • What’s your top CRM tech and which metrics do you track?
  • How do you help the sales team present products in the most engaging way?

Behavioral interview questions

  • Describe a product you launched in your last role. Who was your target audience and what marketing techniques did you use?
  • Have your marketing efforts boosted conversion rates before? 
  • Describe a time your product marketing campaign failed. What did you learn and what would you have done differently?
  • How do you make sure your team always hits deadlines?
  • How do you keep up-to-date on industry trends?

Problem solving interview questions

  • Tell us about a product you love that’s poorly marketed. What would you do differently?
  • What channels would you choose to advertise [this feature] and why?
  • How would you balance the marketing of a new feature + a price increase?
  • What would you do if you’d prepared some awesome advertising activities to promote a new product launch, which is then delayed?

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