Marketing Coordinator

Marketing Coordinator interview questions

Marketing Coordinators conduct customer behavior research, participate in ad campaigns and produce promo material. 

Your future high-performer will have awesome analytical skills, an ability to translate sales data into instructional info and experience with marketing tech. They’ll be a team-player with great communication skills, plus they’ll have done research on your products/services and will be super goal-oriented.

Top tips: 

• Decide what you need: Your ideal candidate will vary depending on the seniority of the role. You might find a degree in marketing or business admin is useful.
• Grow together: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

• What makes us stand out from our competitors?
• How would you use market segmentation to drive successful campaigns?
• How do you conduct a market analysis?
• How do people discover our brand?
• What’s your lead-gen experience?
• Describe your paid ads experience (think: PPC or sponsored content campaigns).
• How important is SEO to this role?

Behavioral interview questions

• What’s the most challenging project you’ve ever worked on? What happened?
• Report creation vs. explaining marketing results via presentation: Which do you prefer and why?
• Have you ever worked on a marketing campaign that failed? What would you do differently?

Problem solving interview questions

• How do you measure campaign effectiveness?
• What are the top ad channels for our products/services?
• How would you run an awesome digital marketing campaign?
• What customers might you attract via social media?
• What’s the best way to gather customer feedback?