Client Relationship Manager Interview Questions

Client Relationship Managers boost customer engagement, manage existing relationships and bring in new ones using CRM systems to ace the sales pipeline. Use these sample interview questions to find the best person for the job.

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Client Relationship Manager interview questions

Your next team player will be a digital marketing campaign pro with strong communication skills and a customer-focused attitude. They’ll be strategic thinkers with expertise in KPI metrics and analytical systems, plus they’ll be up-to-date with market trends and familiar with your industry.

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • How would you ensure the sales team followed up with all leads in the marketing funnel.
  • What are the top CRM you’ve used? Which features were most useful?
  • How do you use performance metrics to ensure client relationship management is super efficient?
  • How would you integrate the CRM with social networks?
  • What marketing metrics are key to track and why?
  • What’s the top way to get customer feedback?

Behavioral interview questions

  • Describe a time you gained an important client’s trust. How did you win them over?
  • What’s been your top marketing campaign highlight? What was your role and what did you learn?
  • How do you build strong relationships with clients offline?
  • Tell us about a time your team lost a client. What would you have done differently?
  • How do you stay up-to-date with the latest marketing tech and trends?

Problem solving interview questions

  • How would you decide on the best available CRM software?
  • Which client-facing emails would you automate to improve workflows?
  • How would you increase conversion rates via client relationship initiatives?

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