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Social Media Manager

Social Media Managers represent your company online via original content, follower communications and web traffic measurements. Use these sample interview questions to find the best person for the job.

Social Media Manager interview questions

High-potential Social Media Manager hires will be super experienced creatives with in-depth knowledge of SEO, keyword research and Google Analytics. They’ll be driven data-heads who know how to measure success in all social media campaigns and will have great organizational and leadership skills. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

  • What are your everyday metrics to monitor? What’s the best way to present them to the marketing department?
  • What are the pros and cons of using Twitter to connect with clients?
  • How would you use Facebook Live and Instagram Stories? 
  • When is Instagram more useful than Facebook or Twitter?
  • How do you find out Facebook follower demographics and when would you use them?
  • What are your favorite scheduling tools?
  • Do you have any CMS experience?
  • How can you tell a bot account?
  • How do you know the optimal times to post?

Behavioral interview questions

  • Describe how you boosted brand awareness via social media in your last role.
  • What’s your personal favorite social media network and why?
  • What’s the best social media promo campaign you’ve worked on?
  • How do you keep up-to-date with current trends and features?

Problem solving interview questions

  • What would you do if a client posted negative comments about the company online?
  • What are the pros and cons of Facebook paid ads?
  • Which metrics would you look at to learn about our current social media strategy?
  • How would you promote a company event via social media?
  • Which network would you use to attract a younger audience?
  • How would you track company mentions online?
  • How would you deal with a troll?

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