Search Engine Marketing Specialist Interview Questions

Search Engine Marketing Specialists are gurus when it comes to locking into the latest search engine trends. Use these sample interview questions to find the best person for the job.

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Your zero-regret new hire will have hands-on experience in SEO and SEM projects like paid search campaigns, funnel analysis, page optimization, keyword research and report preparation. They’ll be driven data-heads with great communication skills and will be just as happy working alone as with a team, plus they’ll have a great understanding of different customer types.

Top tips: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Search Engine Marketing Specialist interview questions

  • How does SEO impact content? 
  • What are the most common on-page SEO ranking issues?
  • What are your top SEO tools and why?
  • How would you improve optimization on our website?
  • What link-building strategies have worked well for you? And the ones that didn't? 
  • Tell us about the process, results and hypothesis of one of your SEO experiments.
  • Describe how you could improve the funnel at your last role. 
  • How do you decide your PPC campaign budget?
  • How do you choose the best keywords to target?
  • Which are the top AdWord campaign metrics to look at?
  • Tell us about the process, results and hypothesis of an A/B test you’ve run. 
  • How would you deal with a drop in your average position week over week?

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