Public Relations Manager

Public Relations Manager roles differ depending on whether they’re in-house or agency-based. Use these sample interview questions to find the best person for the job.

High-potential PR Managers will be experienced, creative and resourceful with strong communication and leadership skills. They’ll have a great understanding of your company and will ask spontaneous, interesting questions. 

Top tips: 

  • Test their skills: To find high-quality candidates, check candidate portfolios, request writing samples and ask them to talk you through the process of campaign creation.
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Public Relations Manager interview questions

  • What drew you to apply for this role?
  • PR vs. advertising: What’s the difference?
  • Which are your favorite PR firms and why?
  • Which media outlets do you follow?
  • How do you choose credible angles for a story pitch?
  • What’s your media career highlight? 
  • Describe some affiliate networks you’ve collaborated with and why.
  • How can social media influence your PR strategy?
  • How does PR support content marketing?
  • What’s your top communication choice to present results?
  • What do you consider your most successful campaign?
  • How would you deal with a client or manager who disagreed with your PR strategy? 
  • What does thought leadership mean to you?
  • Have you ever had to manage negative media attention? What happened?
  • Describe a time your target audience didn't get your PR comms. What did you do?
  • How have you worked with a team to handle a PR crisis?
  • How would you train or mentor a colleague?
  • What are the pros and cons of our current PR work?

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