SEO Analyst Interview Questions

SEO Analysts optimize online content for maximum visibility and searchability. Use these sample interview questions to find the best person for the job.

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SEO Analyst interview questions

High-quality SEO Analyst candidates will be super passionate with tons of keyword research experience and solid Google Analytics and SEO tool knowledge. They’ll know how to analyze findings, perform A/B tests and which are the most effective SEO strategies.

Top tip: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

  • What are your top SEO tools and why?
  • What data and reports do you collect from Google Analytics?
  • What are the first things you look for to test if a website’s search engine-friendly?
  • How do you ace keyword research?
  • What are the rules of effective link-building?
  • What is DA? Which are the highest ranking sites in our industry?

Behavioral interview questions

  • Describe a time you improved a company’s online content with a new strategy or approach.
  • Describe your favorite SEO/SEM marketing campaign you’ve worked on. 
  • Have you ever created a SEO strategy that failed? What would you have done differently?
  • How do you keep up-to-date with current tech and trends?

Problem solving interview questions

  • What’s more important: quality content or effective backlinks?
  • How would you deal with a significant drop in weekly rankings?
  • How can we make our website more search engine-friendly?
  • How would you move all our content to a new domain?

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