Brand Manager

Brand Managers use consumer insights to inform branding strategies. Use these sample interview questions to find the best person for the job.

High-quality candidates are creative, experienced, qualified (think: BS or MS in marketing) and have pro leadership and communication skills. They’re great quantitative analysts, are metrics-driven and will use numbers to demonstrate their past successes, plus they’re up-to-date with competitor marketing and focused on consumer feedback.

Top tips: 

  • Set an assignment: Assess hard skills like metrics analysis and trends monitoring by asking your candidate to come up with a brand plan.
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Brand Manager interview questions

  • Why does brand management matter?
  • Talk me through your own personal brand?
  • What are your all-time favorite marketing campaigns?
  • What does a well-marketed product mean to you?
  • How do you keep up-to-date on the latest marketing tech and trends?
  • How would you get to know new brands during your first week at work?
  • How would you describe our customers?
  • How would you target a new audience?
  • Describe a market strategy you recently worked on.
  • How do you know when a branding strategy isn’t working?
  • Tell us about a time you gave a coworker constructive criticism.
  • What would you do if your team didn’t agree with your decisions? 
  • What clients have you worked with in the past?
  • How would you approach your most important client if they hated your work?
  • When is the right time to change a product’s pricing?
  • What metrics are most important to you? 
  • How did your previous team handle reporting?
  • How do you keep your team motivated?

Start optimizing your recruiting process today.

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