Make every hiring decision count with insights from 7m+ job applications | Download the FREE 2022 Source of Hire Report

Brand Manager

Brand Managers use consumer insights to inform branding strategies. Use these sample interview questions to find the best person for the job.

High-quality candidates are creative, experienced, qualified (think: BS or MS in marketing) and have pro leadership and communication skills. They’re great quantitative analysts, are metrics-driven and will use numbers to demonstrate their past successes, plus they’re up-to-date with competitor marketing and focused on consumer feedback.

Top tips: 

  • Set an assignment: Assess hard skills like metrics analysis and trends monitoring by asking your candidate to come up with a brand plan.
  • Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Brand Manager interview questions

  • Why does brand management matter?
  • Talk me through your own personal brand?
  • What are your all-time favorite marketing campaigns?
  • What does a well-marketed product mean to you?
  • How do you keep up-to-date on the latest marketing tech and trends?
  • How would you get to know new brands during your first week at work?
  • How would you describe our customers?
  • How would you target a new audience?
  • Describe a market strategy you recently worked on.
  • How do you know when a branding strategy isn’t working?
  • Tell us about a time you gave a coworker constructive criticism.
  • What would you do if your team didn’t agree with your decisions? 
  • What clients have you worked with in the past?
  • How would you approach your most important client if they hated your work?
  • When is the right time to change a product’s pricing?
  • What metrics are most important to you? 
  • How did your previous team handle reporting?
  • How do you keep your team motivated?

Start optimizing your recruiting process today.

Start optimizing your recruiting process today.

Start My Free Trial