Content Manager Job Description

The Content Manager is an essential part of a successful business. The job description of a Content Manager differs depending on the industry, but there are some core duties that most Content Managers take on.

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About the Content Manager Position

We’re searching for an experienced Content Manager to join our team. As a Content Manager, you’ll oversee the company’s web content strategy from ideation to distribution. You’ve demonstrated your ability to manage a team of creatives and balance administrative tasks alongside your editorial duties. You’re never short of ideas for improving existing content, and you’re always on the lookout for content gaps that need filling.

Read on to learn more about your day-to-day responsibilities as a Content Manager.

Content Manager Responsibilities

Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
Proofreading and editing submissions according to brand guidelines
Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience
Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels
Reviewing analytics and search performance reports to assess the success of content marketing initiatives
Assisting with outreach and amplification initiatives to improve the website’s search engine ranking scores
Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
Creating and maintaining a streamlined content calendar that keeps the whole team on track
Brainstorming new content ideas alongside the larger creative and marketing team

Content Manager Requirements

We expect all our candidates to have:

A bachelor’s degree in Marketing, Journalism, English, or similar field
At least 3 years’ experience working as a content manager
Proven managerial skills and experience
Exceptional writing and editing skills (particularly technical writing expertise)
Excellent organizational skills
A knack for creativity
Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
A strong grasp of UX and SEO best practices
Some knowledge of web design, including HTML and CSS
Basic graphic design skills

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Frequently Asked Questions

What makes a good Content Manager?

Good Content Managers are collaborators, not micromanagers. They skillfully oversee writers, designers, and other creatives without stifling their creativity. Thanks to their strong technical writing backgrounds, Content Managers are adept at writing clear article briefs, style guides, and blog articles.