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Vice President (VP) of Marketing Job Description

A Vice President (VP) of Marketing job description template to hire for your Marketing department.

About the Vice President (VP) of Marketing position

We are seeking an experienced Vice President of Marketing to oversee and direct the Marketing department. In order to keep us aligned with our company goalsÙ« you will designÙ« implement and monitor marketing strategies. The ideal candidate is experiencedÙ« with proven end-to-end project management as well as digital marketing and paid advertising campaigns. A successful candidate is highly professionalÙ« drivenÙ« and should play a significant role in the strategic planning of our company. You will report to the CEOÙ« and you will oversee internal marketing teams.

Vice President (VP) of Marketing Responsibilities are:

  • Increase brand awareness through development and implementation of a cohesive marketing plan.
  • Track activities of competitors in the field.
  • MonitorÙ« scrutinizeÙ« and improve marketing campaigns as needed.
  • Oversee and set goals for internal teamsÙ« both long and short term.
  • Use creative PR strategies to build relationships with stakeholders and media
  • Allocate funds for marketing department as a priority
  • Analyze hiring needs and markets in order to identify opportunities for improvement
  • ConceptualizeÙ« guideÙ« and support marketing events
  • Provide CEO with marketing metrics

Vice President (VP) of Marketing qualifications are:

  • Proven work in a senior role such as Marketing DirectorÙ« VP of MarketingÙ« or similar.
  • Experience in the design and implementation of successful marketing campaign(s)
  • Knowledge and proficiency in Google AdWordsÙ« SEOÙ« and web analytics
  • Excellent leadershipÙ« communicationÙ« analyticalÙ« and project management skills
  • Great decision-making skills and the ability to make difficult decisions
  • BSc degree in relevant field such as Marketing or Communications

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