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Digital Marketing Executive Job Description

A Digital Marketing Executive job description template to hire for your Marketing department.

About the Digital Marketing Executive position

We are looking for an experienced Digital Marketing Executive to assist in the planningÙ« execution and optimization of our online marketing efforts. Promoting products and services through digital channels is complex. We are searching for a Digital Marketing Executive to use these channels to their fullest potentialÙ« because they are becoming increasingly useful for our company.

A great Digital Marketing Executive is passionate about all facets of marketing. As a Digital Marketing Executive٫ you will be well-versed in the concepts surrounding digital marketing. With a deep understanding of  how the Internet can become a strong asset to securing ever-increasing revenue. A tech-savvy mind and intuition for great ideas are essential to success in this position.

 

Digital Marketing Executive responsibilities are:

  • Assist in building a lasting digital connection with customers by formulating effective strategies
  • Plan and oversee brand’s social media activity (TwitterÙ« FacebookÙ« and others)
  • Increase company and brand awareness through optimized brand advertisements using Google AdWordsÙ« FacebookÙ« and other platforms.
  • Be actively involved in SEO efforts (keywordÙ« image optimization etc.)
  • Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
  • Update websiteÙ« providing insightfulÙ« creative ideas for content marketing
  • Improve user experience through collaboration with design department
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google AnalyticsÙ« WebTrends etc.)
  • Acquire insight in online marketing trends and use strategies current to market
  • Maintain partnerships with media agencies and vendors

Digital Marketing Executive requirements are:

  • Proven experience as Digital Marketing Executive or similar role
  • Outstanding knowledge and understanding of digital marketing concepts and best practices
  • Experience with B2C social mediaÙ« Google Adwords; email campaigns; SEO/SEM
  • Working knowledge of ad serving tools such as DART and Atlas
  • CrystallineÙ« perfect knowledge of web analytics tools (e.g. Google AnalyticsÙ« NetInsightÙ« WebTrends etc.)
  • Skills and experience in creative content writing
  • BSc/BA in marketing or relevant field
  • Excellent skills in the following areas:
  • Creative content writing
  • Communication
  • Interpersonal skills
  • Analytics/of an analytical mind

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