Community Manager Job Description

The Community Manager Job Description is a comprehensive list of typical job duties and expectations. It covers the most basic and essential functions that a Community Manager will be responsible for once hired, as well as the experience or skills they’ll need to excel in this position.

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About the Community Manager Position

We’re seeking an outgoing and customer service-oriented Community Manager for our team of marketing professionals. As a Community Manager, you’ll ensure all communications from our brand align with our marketing guidelines. You’ll also be the first person our online communities interact with and will work to build lasting relationships with our fans and followers.

To succeed as a Community Manager with [company name], you’ll need to have a strong grasp on various social media platforms and excellent organizational skills. Superb communication skills, particularly in writing, are also a must.

Community Manager Responsibilities

Develop and implement digital communication plans and strategies across different media
Create and share engaging content across all platforms, including social media posts, blog posts, newsletters, and videos
Respond to followers and others who interact with content in a timely and engaging manner
Monitor web traffic and social media analytics
Share community feedback and reviews with management and other relevant stakeholders
Organize events that boost brand recognition and allow further interaction with both current and potential clients
Work closely with the development and sales departments to see how effective the community-building strategy is, making adjustments as needed
Build and maintain relationships with customers, industry professionals, and journalists
Keep up-to-date on marketing, social media, and digital trends

Community Manager Requirements

{2+] years experience as a Community Manager or in a similar role
BA/BS in communications, journalism, marketing, or related field
Experience with managing professional social media pages, including Facebook, Instagram, LinkedIn, etc.
Working knowledge of programs that manage social media posts across multiple platforms, such as Hootsuite
Must be able to identify and track relevant KPIs
Superb written and verbal communication skills
Excellent customer service and interpersonal skills
Strong attention to detail with an ability to multitask in a fast-paced environment
Must be knowledgeable about marketing best practices

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Frequently Asked Questions

What makes a good Community Manager?

A good Community Manager makes juggling multiple customer-focused communities look easy! They remain personable while interacting with followers on social media and send out newsletters with well-written, engaging content that makes our customers feel confident working with us time after time.