Market Research Analyst Job Description

About the Market Research Analyst position

We are looking for a Market Research Analyst with an eye for detail and methodical style٫ to survey customer preferences and other data as customers make product design decisions٫ pricing decisions٫ and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends٫ data٫ strategies٫ and competition. Their aim from this analysis will be to increase competition.

Market Research Analyst responsibilities are:

• Collection of  data on consumers٫ competitors and marketplace
• Consolidation of  information into actionable items٫ including reports and presentations
• Clear understanding of business objectives
• Design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.
• Perform valid and reliable market research SWOT analysis
• Interpret data
• Formulate reports
• Make recommendations
• Catalogue market research findings in databases
• Provide competitive analysis on the market offerings of various companies٫ identify market trends٫ pricing/business models٫ sales and methods of operation of companies.
• Evaluate releases to ensure correctness of program methodology٫ ket data٫ and angle of release.
• Be well informed on trends of market٫ other party research٫ and ensure implementation of best practices.

Market Research Analyst requirements are:

• Proven experience in the field of market research
• Ability to multitask
• Ability to interpret large amounts of data
• Excellent communication and presentation skills
• Exceptional knowledge of statistical packages (SPSS٫ SAS or similar)٫ databases and MS Office
• Acumen of web analytics٫ search engines٫ and business research tools.
• Familiarity with CRM programs
• Working knowledge of methods of data collection (polls٫ focus groups٫ surveys etc)
• Data warehousing٫ modeling٫ and mining knowledge at a working level or above
• Great analytical and critical thinking skills
• BS degree in Statistics٫ Marketing or related field