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Market Research Analyst Job Description

A Market Research Analyst job description template to hire for your Marketing department.

About the Market Research Analyst position

We are looking for a Market Research Analyst with an eye for detail and methodical styleÙ« to survey customer preferences and other data as customers make product design decisionsÙ« pricing decisionsÙ« and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trendsÙ« dataÙ« strategiesÙ« and competition. Their aim from this analysis will be to increase competition.

Market Research Analyst responsibilities are:

  • Collection of  data on consumersÙ« competitors and marketplace
  • Consolidation of  information into actionable itemsÙ« including reports and presentations
  • Clear understanding of business objectives
  • Design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.
  • Perform valid and reliable market research SWOT analysis
  • Interpret data
  • Formulate reports
  • Make recommendations
  • Catalogue market research findings in databases
  • Provide competitive analysis on the market offerings of various companiesÙ« identify market trendsÙ« pricing/business modelsÙ« sales and methods of operation of companies.
  • Evaluate releases to ensure correctness of program methodologyÙ« ket dataÙ« and angle of release.
  • Be well informed on trends of marketÙ« other party researchÙ« and ensure implementation of best practices.

Market Research Analyst requirements are:

  • Proven experience in the field of market research
  • Ability to multitask
  • Ability to interpret large amounts of data
  • Excellent communication and presentation skills
  • Exceptional knowledge of statistical packages (SPSSÙ« SAS or similar)Ù« databases and MS Office
  • Acumen of web analyticsÙ« search enginesÙ« and business research tools.
  • Familiarity with CRM programs
  • Working knowledge of methods of data collection (pollsÙ« focus groupsÙ« surveys etc)
  • Data warehousingÙ« modelingÙ« and mining knowledge at a working level or above
  • Great analytical and critical thinking skills
  • BS degree in StatisticsÙ« Marketing or related field

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