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Marketing Executive Job Description

A Marketing Executive job description template to hire for your Marketing department.

About the Marketing Executive Position

We are seeking a skilled Marketing Executive to undertake marketing projects which will be beneficial to our company. The Marketing Executive organizes creative campaigns and promotional events that align with current customer trends and requirementsÙ« in order to make a difference in the success of our company.

An ideal candidate is passionate about the art of marketingÙ« and he or she has an abundance of ideas on efficient strategy building. The candidate must have a strong background and arsenal of techniques to bring to the table in order to promote our productsÙ« servicesÙ« and public image successfully.

The Marketing Executive’s goal is to cultivate an interest in our products and services among customers٫ as well as to bolster our reputation while facilitating uninterrupted growth.

Marketing Executive responsibilities are:

  • Formulate and develop perceptive and efficient marketing strategies
  • Organize and oversee campaignsÙ« exhibitionsÙ« and promotions across a variety of platformsÙ« including social mediaÙ« televisionÙ« and others
  • Evaluate trendsÙ« brand awarenessÙ« and competition ventures through market research
  • Initialize and oversee surveying with a goal of understanding the requirements and dedication of customers
  • Generate engaging written copy for a diverse range of marketing distributionsÙ« including brochuresÙ« press releasesÙ« and website material
  • Maintain relationships and collaborate with media publishers and vendors during promotional activities
  • Monitor campaign progress and performance using a variety of metricsÙ« and report on performance.
  • Monitor expenses and prepare budgets in collaboration with management

Marketing Executive requirements are:

  • Experience in a Marketing Executive role or comparable
  • Adept understanding of market research techniquesÙ« data analysis and statistics methods
  • Thorough knowledge of principles of strategic planning and best practices of marketing
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Outstanding skills in organizationÙ« communicationÙ« and people skills.
  • Strong time-management abilities
  • Strong sense of commercial awarenessÙ« coupled with a creative mind
  • BSc/BA in marketingÙ« business administration or relevant discipline

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