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Product Marketing Manager Job Description

A Product Marketing Manager job description template to hire for your Marketing department.

About the Product Marketing Manager position

The Product Marketing Manager will lead outbound marketing activity. You will be responsible for strengthening our brand and boosting sales through outstanding product presentation. Your goal will be positioning and promoting products through the most profitable plan. Creative and quantitative thinking is a must for this position. The perfect candidate will be familiar with a variety of marketing techniquesÙ« such as varied pricing strategies and email campaigns.

Product Marketing Manager responsibilities are:

  • Tralsation of technical details into user benefits.
  • Creating compelling messages to be used across a variety of platformsÙ« such as landing pages or ad campaigns
  • Follow and analyze market trends in order to best position our brand and products
  • Work alongside and within a variety of teams to implement strategiesÙ« from design and content to product and sales.
  • Evaluate projects using feedback from customers as well as relevant KPIs.
  • Study our products in order to work effectively in this role

Product Marketing Manager requirements are:

  • Background in copy writingÙ« designÙ« or similar field is a plus.
  • Proficiency inÙ« and familiarity withÙ« web analytics tools such as Google Analytics or WebTrends
  • CreativityÙ« an eye for detailÙ« and an analytical mind are necessary. These will take you a long way in crystallizing marketing campaigns.
  • BSc/BA in similar or related field such as Communications; proven prior experience as a Brand or Product ManagerÙ« or similar position.

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