Media Buyer Job Description

A Media Buyer job description template to hire for your Marketing department.

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About the Media Buyer position

We are looking to hire a Media buyer who will negotiate and purchase advertising inventory for clients. Your charge will be to ensure that advertisements will be high-quality٫ reaching target audiences at the lowest possible prices. To do this job effectively٫ you should possess great critical thinking skills٫ effective negotiating strategy٫ and the ability to build a lasting relationship and rapport with clients. Your goal as Media Buyer is to stay within budget while still optimizing advertising exposure while outdoing the competition.

Media Buyer responsibilities are:

  • Build long-term relationships with the clients to whom you report
  • Monitor Return On Investment (ROI) as well as costs.
  • Ensure that advertisements are appropriately displayed and creative.
  • Be creative-- experiment with new platforms and channels
  • Maintain and adjust scheduling on an as-needed basis
  • Analyze and optimize plans and budgets according to best-fit media
  • Work with clients to negotiate space٫ airtime٫ and rate(s)
  • Assist in identifying target audiences
  • Plan media campaigns

Media Buyer qualifications are:

  • Outstanding critical thinking٫ attention to detail٫ organizational٫ and negotiation skills.
  • Interest in media and media trends
  • Ability to multitask
  • Working knowledge of media software٫ including but not limited to comScore٫ and others.
  • Comfortable with media-buying٫ research٫ and planning.
  • Proven experience in similar role such as Media Buyer٫ experience in digital media is particularly preferred.
  • BSc/BA in Advertising٫ Marketing٫ or similar field.

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