Social Media Specialist Job Description

If you want to hire a Social Media Specialist to help you with your business, you may not know where to begin. The first step is to understand what Social Media Specialists do and what tasks can be delegated. This article explains those tasks and will help you find the right specialist to join your team.

About the Social Media Specialist Position

Our company is seeking a creative, motivated social media maestro to join our team. Working as our Social Media Specialist, you’ll be responsible for developing a social media strategy to increase our online branding and interacting with current and potential clients through these platforms. 

Social Media Specialist Responsibilities

  • Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
  • Create and share engaging daily content, including text, images, and videos that promote the company’s brand
  • Ensure current social media strategy aligns with company goals and values
  • Measure the success of social media campaigns using KPIs
  • Stay on top of current social media trends and evaluate how the company can best participate
  • Monitor client engagement and interact with clients on social media posts
  • Moderate user-generated content for appropriateness
  • Collaborate with other departments to ensure content is informative and appealing
  • Create editorial calendars and syndication schedules

Social Media Specialist Requirements

  • BA/BS in marketing, communications, or a related field
  • Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others
  • Knowledge of Search Engine Optimization and Google Analytics
  • Experience with HubSpot, HootSuite, or similar social media management tools
  • Strong creative mindset
  • Superb organizational and multitasking skills
  • Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop
  • Excellent written communication and copywriting skills
  • Knowledge of multiple online marketing channels

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Frequently Asked Questions

What makes a good Social Media Specialist?

A good Social Media Specialist knows how to create engaging content that grabs the viewer’s attention. Whether creating wonderfully worded text posts or sharing compelling video of the latest company endeavors, you can tell a story that gets clients talking.

Who does a Social Media Specialist report to?

Social Media Specialists typically report to the Director of Marketing.

What is the salary range for a Social Media Specialist?

The average salary range for a Social Media Specialist is $35,000 to $65,000.

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