Brand Manager Job Description

The Brand Manager Job Description is a comprehensive list of typical job duties and expectations. The job description of a Brand Manager differs depending on the industry, but there are some core duties that most Brand Managers will take on.

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About the Brand Manager Position

We’re looking to hire an experienced Brand Manager to join our team. Our ideal candidate will be able to develop marketing campaigns that both resonate with current customers and appeal to potential clients. You’ll also be a guardian of our brand, making sure we stay ahead of our competition.

If you think this sounds like the perfect job for you, we hope to hear from you!

Brand Manager Responsibilities

Conduct research on current markets and stay on top of trends to ensure the success of campaigns
Analyze our brand’s position in the market to gather consumer insights
Develop short-term and long-term marketing campaigns that are in line with the brand’s message and positioning
Work with other departments to ensure campaigns best demonstrate brand capability
Guide marketing team members through different steps of advertising campaigns
Lead team members across all brand launches
Prepare reports on the success of all campaigns
Make important business decisions to ensure campaigns align with the company’s vision and direction

Brand Manager Requirements

[3+] years of experience in a similar role
BS/BA in marketing, business, or similar field
Experience managing members of a marketing team
Excellent verbal and written communication skills
Knowledge of product management principles
A creative, self-starter mindset
Strong research and data analysis skills
A keen eye for detail
A passion for representing our brand

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Frequently Asked Questions

What makes a good Brand Manager?

A good Brand Manager is ready to lead their team through a marketing campaign from start to finish, assisting along the way as needed. Using strong data analysis skills, they examine campaign results and marketing trends to determine how a brand can continue to grow.