Marketing Director Job Description

About the Marketing Director position

We are looking for a skilled  Marketing Director who will be in charge of the organization’s marketing ventures. This position involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

The ideal candidate for Marketing Director will be an experienced professional with a passion for marketing٫ and an ability to employ unique marketing techniques. This person will be a skilled strategist who can drive creativity and enthusiasm in others.

Increasing the company’s market share٫ maximizing revenues٫ and thriving against competitors are your main goals.

Marketing Director responsibilities are:

• Create awareness of the company’s business activities through the design and implementation of comprehensive marketing strategies.
• Supervise the department٫ providing guidance and feedback to other professionals in the field
• Conceptualize٫ organize٫ and execute promotional events successfully.
• Plan and execute corporate promotion campaigns٫ new product line launches٫ etc.
• Monitor progress and submit performance reports
• Produce  valuable content for the company’s online presence٫ editorial design and organize the company’s publications
• Keep updated on competitor’s marketing movements as well as current trends٫ by conducting general market research.
• Control budgets and resource allocation amongst projects
• Act as the organization’s agent towards external parties٫ including media٫ stakeholders and potential clients. Build strategic partnerships with these entities.

Marketing Director requirements are:

• Proven experience as Marketing Director
• Excellent leadership and organizing skills
• Analytical and creative thinking; outstanding communication and interpersonal skills
• Current on online marketing techniques and best practices
• Thorough knowledge of and experience with  web analytics (e.g. Google Analytics٫ WebTrends etc.) and Google Adwords
• Highly skilled٫ customer-oriented approach.
• Professional chartered marketer (CIM) is a plus
• BSc/BA in business administration٫ marketing and communications or comparable relevant field