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Marketing Director Job Description

A Marketing Director job description template to hire for your Marketing department.

About the Marketing Director position

We are looking for a skilled  Marketing Director who will be in charge of the organization’s marketing ventures. This position involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

The ideal candidate for Marketing Director will be an experienced professional with a passion for marketing٫ and an ability to employ unique marketing techniques. This person will be a skilled strategist who can drive creativity and enthusiasm in others.

Increasing the company’s market share٫ maximizing revenues٫ and thriving against competitors are your main goals.

Marketing Director responsibilities are:

  • Create awareness of the company’s business activities through the design and implementation of comprehensive marketing strategies.
  • Supervise the departmentŮ« providing guidance and feedback to other professionals in the field
  • ConceptualizeŮ« organizeŮ« and execute promotional events successfully.
  • Plan and execute corporate promotion campaignsŮ« new product line launchesŮ« etc.
  • Monitor progress and submit performance reports
  • Produce  valuable content for the company’s online presenceŮ« editorial design and organize the company’s publications
  • Keep updated on competitor’s marketing movements as well as current trendsŮ« by conducting general market research.
  • Control budgets and resource allocation amongst projects
  • Act as the organization’s agent towards external partiesŮ« including mediaŮ« stakeholders and potential clients. Build strategic partnerships with these entities.

Marketing Director requirements are:

  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking; outstanding communication and interpersonal skills
  • Current on online marketing techniques and best practices
  • Thorough knowledge of and experience with  web analytics (e.g. Google AnalyticsŮ« WebTrends etc.) and Google Adwords
  • Highly skilledŮ« customer-oriented approach.
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administrationŮ« marketing and communications or comparable relevant field

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