Copywriter Job Description

If you want to hire a Copywriter to help you with your business, you may not know where to begin. The first step is to understand what a Copywriter does and what tasks can be delegated. This article explains those tasks and will help you in your search for the right staff member.

About the Copywriter Position

We’re seeking a creative and ambitious Copywriter to join our group of marketing professionals! As a Copywriter, you’ll be responsible for bringing clients’ visions to life, making sure that their content stands out and reaches its intended audience. 

Qualified candidates will have a portfolio containing writing samples and examples of successful campaigns they’ve worked on.

Copywriter Responsibilities

  • Work alongside clients to understand what type of content they need
  • Research industry trends, focusing on the target audience and competitors 
  • Write and edit compelling content based on feedback
  • Ensure content is SEO-friendly, matches the brand’s voice, and is optimized to work across different mediums (print, web, etc.)
  • Provide supporting content as needed
  • Manage projects, ensuring deadlines are met
  • Collaborate with different creative teams, including designers

Copywriter Requirements

  • BA/BS in marketing, communications, English, or related field
  • [1+] years experience as a Copywriter
  • A portfolio demonstrating your strongest Copywriting work
  • Proficient in typing, writing, proofreading, and editing
  • Strong knowledge of best marketing practices
  • Working knowledge of SEO and keyword research
  • Excellent communication and organizational skills 
  • Must have a creative and flexible mindset
  • Must be able to meet deadlines

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Frequently Asked Questions

What makes a good Copywriter?

A good Copywriter can think on their feet, has a keen eye for detail, and understands marketing best practices, including SEO and keyword research.

Who does a Copywriter report to?

A Copywriter typically reports to the marketing director.

What is the salary range for a Copywriter?

The salary range for a Copywriter is $45,000 to $75,000.

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