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Digital Marketing Manager Job Description

A Digital Marketing Manager job description template to hire for your Marketing department.

About the Digital Marketing Manager position

The Digital Marketing Manager developsÙ« implementsÙ« tracksÙ« and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing toolsÙ« strategiesÙ« and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on timeÙ« and within budget. You will work with a variety of other teams including marketingÙ« programmersÙ« and vendors.

Digital Marketing Manager responsibilities are:

  • Plan and execute all webÙ« SEO/SEMÙ« marketing databaseÙ« emailÙ« social mediaÙ« and display advertising campaigns.
  • DesignÙ« createÙ« and maintain social media presence.
  • Measure and report on digital marketing campaign performanceÙ« and assess these against goals such as ROI and KPIs.
  • Optimize spend and performance based on trend insights.
  • Brainstorm new creative growth strategies.
  • PlanÙ« executeÙ« and measure experiments and conversion tests.
  • Create landing pages and optimize user experience by collaborating with internal teams
  • Evaluate end-to-end customer experience using analytical abilityÙ« looking across multiple channels.
  • Instrument conversion points and optimize user funnels
  • Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.

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