Digital Marketing Manager Job Description

A Digital Marketing Manager job description template to hire for your Marketing department.

About the Digital Marketing Manager position

The Digital Marketing Manager develops٫ implements٫ tracks٫ and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools٫ strategies٫ and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on time٫ and within budget. You will work with a variety of other teams including marketing٫ programmers٫ and vendors.

Digital Marketing Manager responsibilities are:

  • Plan and execute all webŮ« SEO/SEMŮ« marketing databaseŮ« emailŮ« social mediaŮ« and display advertising campaigns.
  • DesignŮ« createŮ« and maintain social media presence.
  • Measure and report on digital marketing campaign performanceŮ« and assess these against goals such as ROI and KPIs.
  • Optimize spend and performance based on trend insights.
  • Brainstorm new creative growth strategies.
  • PlanŮ« executeŮ« and measure experiments and conversion tests.
  • Create landing pages and optimize user experience by collaborating with internal teams
  • Evaluate end-to-end customer experience using analytical abilityŮ« looking across multiple channels.
  • Instrument conversion points and optimize user funnels
  • Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.

Frequently Asked Questions

Hire a Digital Marketing Manager

Post this Digital Marketing Manager job ad to 50+ free job boards with one click.

Start My Free Trial

You're in Good Company

According to Gartner we're the most highly rated HR and Applicant Tracking product in Customer Satisfaction.

Are you ready?

Start optimizing your recruiting process today.

Join the thousands of companies already hiring with Breezy HR.

Full Feature 14-Day Trial
No Credit Card Needed