About the Digital Marketing Manager position
The Digital Marketing Manager developsÙ« implementsÙ« tracksÙ« and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing toolsÙ« strategiesÙ« and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on timeÙ« and within budget. You will work with a variety of other teams including marketingÙ« programmersÙ« and vendors.
Digital Marketing Manager responsibilities are:
- Plan and execute all webÙ« SEO/SEMÙ« marketing databaseÙ« emailÙ« social mediaÙ« and display advertising campaigns.
- DesignÙ« createÙ« and maintain social media presence.
- Measure and report on digital marketing campaign performanceÙ« and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Brainstorm new creative growth strategies.
- PlanÙ« executeÙ« and measure experiments and conversion tests.
- Create landing pages and optimize user experience by collaborating with internal teams
- Evaluate end-to-end customer experience using analytical abilityÙ« looking across multiple channels.
- Instrument conversion points and optimize user funnels
- Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.
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