Marketing Specialist Job Description

A Marketing Specialist job description template to hire for your Marketing department.

About the Marketing Specialist Position

We desire an enthusiastic Marketing Specialist to bolster our marketing efforts. You will be an integral part of the development and execution of marketing plans to reach a variety of targets. From brand awareness to product promotion٫ your expertise is vital.

You should be a competent professional able to grasp consumer behavior trends as well as generate creative ideas. An outstanding Market Specialist will be passionate about the field and well-versed in specialized marketing concepts٫ principles and tactics.

Your goal is to help our reputation and growth by delivering effective marketing programs.


Marketing Specialist responsibilities are:

  • Procure answers about consumer habitsŮ« requirementsŮ« and trendsŮ« through market research.
  • Conceptualize and crystallize ideas for creative marketing campaigns
  • Assist in marketing activitiesŮ« both outbound and inboundŮ« by demonstrating expertise in a variety of areas (content development and optimizationŮ« advertisingŮ« events planning etc.)
  • Communicate and collaborate with external vendors in the execution of promotional events and campaigns
  • Coordinate brand awareness and marketing efforts through collaboration with marketing and other professionals
  • Plan and execute initiatives to reach the target audience through a multiplicity of  channelsŮ« ensuring channel is appropriate (social mediaŮ« e-mailŮ« TV etc.)
  • Assist in analysis of marketing data (campaign resultsŮ« conversion ratesŮ« traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Marketing Specialist requirements are:

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of elements of marketingŮ« including traditional and digital forms (such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Skilled in MS OfficeŮ« marketing software (Adobe Creative Suite & CRM) and applications (Web analyticsŮ« Google Adwords etc.)
  • Knowledge of HTMLŮ« CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized; detail oriented; exceptional in the areas of communication and writing
  • CreativeŮ« with a commercial awareness
  • BSc/BA in marketingŮ« communications or equivalent

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