Breezy's Annual Sources of Hire Report is here šŸŽ‰ Download your copy (free!) today!

Search Engine Optimization (SEO) Specialist Job Description

A Search Engine Optimization (SEO) Specialist job description template to hire for your Marketing department.

About the Search Engine Optimization (SEO) Specialist position:

We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.

The SEO Specialist is Ā responsible for managing all SEO activities including but not limited to: content strategyŁ« link building and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be management of all SEM campaigns on GoogleŁ« Yahoo and Bing in order to maximize ROI.

Search Engine Optimization (SEO) Specialist responsibilities are:

  • Execute testsŁ« collect and analyze data and resultsŁ« identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • TrackŁ« reportŁ« and analyze website analytics and PPC initiatives and campaigns
  • Carefully manage budgets for campaignsŁ« remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
  • Optimize copy and landing pages for search engine marketing
  • Continually perform keyword discoveryŁ« expansionŁ« and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Conceptualize and execute link building strategy
  • Ensure newly developed code meets SEO best practices by working with the development team
  • Drive SEO in content creation and programming by collaborating with editorial and marketing teams
  • Search for opportunities to optimize website architectureŁ« contentŁ« linking and other factors in the interest of improving SEO positions for target keywords.

Search Engine Optimization (SEO) Specialist requirements are:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across GoogleŁ« Yahoo and Bing.
  • Sound comprehension of performance marketingŁ« conversionŁ« and online customer acquisition
  • In-depth experience with website analytics tools (e.gŁ« Google AnalyticsŁ« NetInsightŁ« OmnitureŁ« WebTrends)
  • Experience usingŁ« readingŁ« and understanding bid management tools such as Click EquationsŁ« MarinŁ« KenshooŁ« and Search Ignite
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTMLŁ« CSSŁ« and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Continually current on latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitativeŁ« test-driven field

Frequently Asked Questions

Hire a Search Engine Optimization (SEO) Specialist

Post this Search Engine Optimization (SEO) Specialist job ad to 50+ free job boards with one click.

Start My Free Trial

You're in Good Company

According to Gartner we're the most highly rated HR and Applicant Tracking product in Customer Satisfaction.

Are you ready?

Start optimizing your recruiting process today.

Join the thousands of companies already hiring with Breezy HR.

Full Feature 14-Day Trial
No Credit Card Needed