Email Marketing Manager Job Description

An Email Marketing Manager job description template to hire for your Marketing department.

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About the Email Marketing Manager position

We are looking for a talented Email marketing manager to take the lead in the optimization of our email marketing strategies.  You will be in charge of running email marketing campaigns from start to finish٫ management of email databases٫ and generation of newsletters.

We would like to meet you if you are creative٫ can generate innovative ideas٫ and are interested in web technologies. As an Email marketing manager reaching out to customers by email about new products and events is your role.

You should adeptly promote our brand and ensure that customers are constantly in touch with company updates via email.


Email Marketing Manager responsibilities are:

  • Grow email list through identification of target audience
  • Design and implement direct email marketing campaigns
  • Ensure clarity of emails through proofreading for grammar and spelling errors.
  • Ensure that emails are mobile-friendly٫ by using appropriate templates.
  • Share company updates with customers through email newsletters.
  • Personalize and upgrade our email through advanced features and unique templates
  • Minimize unsubscribes by ensuring that email communication with clients is prompt and accurate.
  • Generate leads through created email databases
  • Analyze campaign performance and suggest improvements
  • Generate sales revenue reports based on email marketing campaigns.
  • Confirm that emails follow industry policies and best practices

Email Marketing Manager requirements are:

  • Proven work experience as an Email marketing manager or Digital marketing specialist
  • Firsthand experience with HTML and content management systems
  • Aptitude in marketing automation technology
  • Cognition of SEO/SEM and Google Analytics
  • Familiarity with database tools and analytical tools.
  • Exemplary skills in written communication; project management; and copywriting.
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

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