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Social Media Manager Job Description

If you want to hire a Social Media Manager to help you with your business, you may not know where to begin. The first step is to understand what a Social Media Manager does and what tasks can be delegated. This article explains those tasks and will help you in your search for the right staff member.

About the Social Media Manager Position

Are you a social media superstar? Do you keep up with the latest Twitter trends and know exactly which Instagram hashtags get people to interact? Our company is looking for a new team member to run our social media accounts. From creating and managing posts to engaging with followers, you’ll be responsible for representing our company’s online presence. 

If you think this sounds like the perfect fit for you, our company would love to hear from you.

Social Media Manager Responsibilities

  • Manage day-to-day operation of the company’s social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and more
  • Create and share engaging social media posts, including text, image, and video mediums
  • Research current social media trends
  • Interact with current and potential clients or stakeholders through responding to comments and queries
  • Ensure current social media strategy aligns with company goals and values
  • Set key performance indicators (KPIs) for social media posts to measure social media’s success
  • Monitor web traffic and SEO

Social Media Manager Requirements

  • BA/BS in marketing, communications, or a related field
  • Proven work experience as a Social Media Manager
  • Experience with Hootsuite, HubSpot, or similar social media management tools
  • Knowledge of SEO, Google Analytics, and keyword research
  • Strong organizational and multitasking skills
  • Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop
  • Excellent written communication, copywriting, and analysis skills
  • Knowledge of online marketing channels

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Frequently Asked Questions

What makes a good Social Media Manager?

A good Social Media Manager stays on top of the latest social media trends and knows how to put a company’s message right in the middle of those trends. Using excellent communication skills and a variety of mediums, this team member will create engaging posts that draw in both clients and potential clients.

Who does a Social Media Manager report to?

Social Media Managers typically report to the Director of Marketing.

What is the salary range for a Social Media Manager?

The average salary range for a Social Media Manager is $42,000 to $62,000.

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