About the Social Media Strategist position
We are looking for a qualified Social media strategist to join our team. The Social Media Strategist develops and implements a comprehensive social media strategyÙ« aimed at increasing our web traffic and our brand awareness.
As a Social media strategistÙ« you should have excellent multitasking skillsÙ« because you will be handling all of our social media accounts in a cohesive way. Â If you are creativeÙ« and have ideas about how to present a brand on a multiplicity of social media channelsÙ« we would like to talk to you.
UltimatelyÙ« you should be able to ensure our company web presence is aligned with our marketing strategies.
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Social Media Strategist responsibilities are:
- Achieve marketing targets through design of social media strategies
- ManageÙ« create and publish originalÙ« high quality content
- Keep content on social media up-to-date
- Collaborate and communicate with writers and designers to ensure content is appealing and informative for the reader
- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
- Facilitate communication between client and company by responding to queriesÙ« getting reveiwsÙ« or organizing chats (and other methods)
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest means by which to optimize content
- Communicate with industry professionals via social media to create a strong network
- Train internal teams on social media strategy in order to maintain a cohesive brand strategy across social media.
- Stay up-to-date with new digital technologies and social media best practices
Social Media Strategist requirements are:
- Proven work experience as a Social media strategist or Social media manager
- Hands on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics and how to apply these
- Ability to identify target audience preferences and produce content to meet these preferences
- Familiarity with web design and publishing
- Excellent written and verbal communicationÙ« and multitasking skills.
- BSc degree in Marketing or relevant field
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