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Marketing Manager Job Description

A Marketing Manager job description template to hire for your Marketing department.

About the Marketing Manager position

We are looking for a flexible٫ versatile٫ enthusiastic marketer who will be responsible for growing inbound sales channels.

Marketing Manager responsibilities are:

  • Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
  • Own the implementation of marketing campaigns from start to finish
  • Experiment with a variety of organic and paid acquisition channels – content creation٫ content curation٫ pay per click campaigns٫ event management٫ publicity٫ social media٫ lead generation campaigns٫ copywriting٫ performance analysis٫ and much more
  • Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
  • Partner with key industry players٫ agencies and vendors to form strategic relationships.
  • Take charge of marketing budget٫ ensuring that funds are invested and allocated wisely.
  • Measure and report performance of marketing campaigns
  • Gain insight from reported performance٫ and assess this against company goals.

Marketing Manager requirements are:

  • BS/MS degree in marketing or a related field
  • Demonstrable experience in marketing٫ coupled with the desire and potential to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels engaging٫ educating٫ and motivating marketing campaigns.
  • Solid knowledge of website analytics tools (e.g.٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate; can:
  • Understand and interpret metrics
  • Process figures
  • Interpret and process spreadsheets
  • Comfortably manipulate numbers
  • Good taste٫ a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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