Marketing Manager Job Description

About the Marketing Manager position

We are looking for a flexible٫ versatile٫ enthusiastic marketer who will be responsible for growing inbound sales channels.

Marketing Manager responsibilities are:

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
• Own the implementation of marketing campaigns from start to finish
• Experiment with a variety of organic and paid acquisition channels – content creation٫ content curation٫ pay per click campaigns٫ event management٫ publicity٫ social media٫ lead generation campaigns٫ copywriting٫ performance analysis٫ and much more
• Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
• Partner with key industry players٫ agencies and vendors to form strategic relationships.
• Take charge of marketing budget٫ ensuring that funds are invested and allocated wisely.
• Measure and report performance of marketing campaigns
• Gain insight from reported performance٫ and assess this against company goals.

Marketing Manager requirements are:

• BS/MS degree in marketing or a related field
• Demonstrable experience in marketing٫ coupled with the desire and potential to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels engaging٫ educating٫ and motivating marketing campaigns.
• Solid knowledge of website analytics tools (e.g.٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate; can:
• Understand and interpret metrics
• Process figures
• Interpret and process spreadsheets
• Comfortably manipulate numbers
• Good taste٫ a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement