SEO Manager Job Description

A SEO Manager job description template to hire for your Marketing department.

About the SEO Manager Position

We are looking for an SEO Manager to coordinate SEO efforts.This includes onsite and offsite optimization٫ as well as keyword expansion research.  The SEO manager oversees paid search campaigns٫ leading them to success.

We are looking for a cogent and insightful professional who is a a great collaborator. The SEO Manager works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO practices and techniques is essential to this role.

The SEO Manager ensures that content is optimized٫ and is search engine friendly to ensure an increase in company profitability.


SEO Manager responsibilities are:

  • Development and execution of successful SEO strategies
  • Team management of SEO specialists
  • Guide content teams through keyword research
  • Recommend fixes for technical SEO issues
  • Optimize paid search copyŮ« website contentŮ« and landing pages.
  • Oversee off-page optimization projects (e.g. link-building)
  • Report on aspects of SEO such as traffic and rankingsŮ« collect data.
  • Optimize campaigns through work with social media and PPC teams.
  • Remain current on SEO trends as well as integrated marketing trends.

SEO Manager requirements are:

  • Knowledge of standard and current SEO practices
  • Proficiency in HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. ConductorŮ« Screaming FrogŮ« MOZ) and web analytics tools (e.g. Google AnalyticsŮ« WebTrends)
  • Great communicationŮ« leadershipŮ« and organizational skills.
  • Numerical aptitude and skillŮ« combined with an analytical outlook and mindset.
  • BSc/BA in MarketingŮ« Business or related field
  • Proven experience in the role of SEM managerŮ« SEO ManagerŮ« or similar.

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